Describing the process of monetising music on PYRO
PYRO is a combination of UGC (User Generated Content) and Licensed Music. The licensed music requires us to monetise and make payments to the license holders. We do this via a range revenue streams.
PRO DJ Accounts
PRO DJ Accounts are aimed at DJs who wish to download music to use in their DJ sets or their offline music collections.
A VIP account is sold through the iOS & Android APPs and allows users to cache (download) music, plus play VIP content.
We place strategic adverts throughout PYRO, always making sure they are relevant and valuable to our users.
We have two 'royalty pools', one for downloads, and one for streaming. PRO DJ payments go into the download pool, and VIP + Advertising goes into the streaming pool. The pools are then used to make payments to the license holders.
Download Revenue * (Track Downloads / Total number of downloads) * 50% PYRO Fee = Royalty Payment to license holder.
Streaming Revenue * (Track Streams / Total number of streams) * 50% PYRO Fee = Royalty Payment to license holder.